Digital Transformation is a campaign launched by Express Employment International to overhaul the franchisee’s experience in managing their offices by using new programs. This transformation focuses on improving technology, enhancing processes and helping franchises work smarter and grow in a rapidly evolving staffing landscape. It includes a staffing platform, Avionté, that is both an Applicant Tracking System for employees and Customer Relationship Manager for clients, as well as a timekeeping solution called Deputy that streamlines operations and enhances efficiency.
One of my roles in this campaign was designing a booth space for Digital Transformation at our annual conference, International Leadership Conference (ILC), as well as an educational brochure on the subject. The booth space was 40’x40’ and served to advertise and give franchisees knowledge on the upcoming Digital Transformation. It needed to be the largest and most important booth in the vendor showcase area as it was the company’s highest priority to get franchisees adjusted to this big change. The layout of the booth was given to me at the start of the project by our partner, Image Technologies Corporation, so I know where the screens would be placed and could design their connecting panels accordingly. Because the installations were so large, I couldn’t rely on jpegs or raster images to create this space and focused on vector artwork. An existing logo had been made for Digital Transformation, and I used those elements and color palette to design the space. I also added a new element to my designs of a circuit-board pattern with the Digital Transformation icon in the CPU space on the pattern to serve as the “heart” of the Digital Transformation, similar to how a CPU serves as the heart and brain of a motherboard in a computer. I also had to consider the booth using two different types of back-lit displays, a printed panel and a digital display panel. Combining all these elements, I created a space that invited franchisees in to learn and get excited about the upcoming changes.

Brochure front and back cover